Why I Removed the Moz Toolbar
Howdy Moz fans!
Confession
Okay, I’ll be honest – I didn’t remove the Moz toolbar for any idealistic reasons, rather I cleared out all of my Chrome extensions in an attempt to locate which one was slowing down my browser.
Addiction
However, in the week in which I used my Chrome browser extension-free, I noticed something peculiar about my browsing habits: any time I encountered a new website, I found my eyes darting to the top right of my browser, to see its Domain Authority score. I found myself a tad frustrated at not knowing the DA of new websites. I also didn’t realize how much I had been relying on it for snap judgements of new websites (and old websites for that matter). During this DA-free week, I even manually checked a few DA scores with some random 3rd party site, just to satisfy my previously-unknown DA addiction.